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Speaking of News

Teaching News is Elementary

 

Program Content for April 18, 2014

 

Each week, this lesson will share some classroom activity ideas that use the newspaper or other NIE resources.  You are encouraged to modify this lesson to fit the needs of your students.  For example, some classrooms may be able to use this as a worksheet and others might need to ask and answer the questions in a class discussion. 

Please be sure to preview all NIE content before using it in your classroom to ensure it is appropriate for all of your students.

Materials you will need for this lesson: The Seattle Times e-Edition

White paper, colored pens or pencils to design an ad

Article: AT 50, MUSTANG STILL RIDES IN HEARTS OF OWNERS

Page: NWTHURSDAY B1 and B4

Date: Thursday, April 17, 2014 

 

Pre- Reading Discussion Questions: 

 

Look at the title and photographs on page B1. Before reading the article, what years do you think the cars in the picture are from? What year do you think the advertisement is from? How is this advertisement different from advertisements you see for cars today?

 

Vocabulary: 

 

Read the following quotes and determine the meaning of the word based on how it’s used in the sentence:

 

April 17 is a day etched for the keepers of the Mustang flame.”

 

(delineated or impressed clearly in one’s mind)

 

 The car was a marvel of ‘Mad Men’ marketing when it first came out with its long hood like European sports cars, and that galloping horse insignia at the front that created the “pony” class of cars.

 

(marvel: someone or something that is extremely good, skillful, etc.: a wonderful or marvelous person or thing)

(insignia: a badge or sign which shows that a person is a member of a particular group or has a particular rank)

 

For thrifty types, the basic model began at $2,369 (about $18,100 in today’s dollars).

 

 (managing or using money in a careful or wise way)

 

 

Journal Writing Prompts: 

 

 “For men, a print ad showed a photo of a guy yawning over a desk full of paperwork. The headline asked, ‘Should a harried Public Accountant drive a relaxed private fun car like a Mustang?’ The answer is the happy, smiling accountant sitting in a red Mustang convertible.

 

Do you think this ad was effective for men in the 1960s? Why or why not? If you were to design a Mustang ad for men in the 1960s, what would it look like? What would a Mustang ad for men today look like? Why might a public accountant want to drive a Mustang?

 

 

Discussion Questions:

 

Review the excerpt and discuss the following questions:

 

“But, says Gary, that image is a reason why the Mustangs have fans all over the world, with many shipping their Mustangs to the U.S. for this week’s festivities. ‘It’s American, it’s horsepower,’ he says.”

 

What is American about Mustangs? What other products do we think of as American? Why? What is horsepower? Why does that make us think of the Mustang car as “American?”

 

 

Small group discussion and activity: 

 

 

“The Mustang was marketed both to men wanting engine power and women seeking economy and style.”

 

What does it mean to “market” to a group of people? How could one type of car be marketed to both men and women? How do you think the Mustang was marketed to men? How was it marketed to women? What different features are men and women looking for in cars? Design two ads for Mustangs, one marketed to men and the other marketed to women. How will the design and text in each ad be different from the other?

 

 

 

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