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"In the United States today, we are observing and participating in the evolution of an important trend in American education called media literacy or media education. This trend encourages the use of all forms of media in school classrooms at levels from early childhood through elementary, secondary and adult education. Teachers, administrators, media specialists and others are working together to ensure that young people and learners of all ages have access to media, have opportunities to create their own media and have the chance to develop critical thinking, critical reading and critical viewing skills needed to evaluate all media messages."

Dr. Betty L. Sullivan
Media Education Consultant
and former Director of Educational Services
NAA Foundation, San Francisco

Newspapers In Education (NIE) is a program that was developed in the 1930s by The New York Times. It has since spread to at least 700 newspapers, large and small, around the nation. NIE plays an increasingly important role in the arena of media education. The Newspaper Association of America (NAA) Foundation is a coordinating agency for NIE programs in the U.S. The Harvard Institute on Media Education, along with the International Reading Association, the National Council for the Social Studies and the NAA sponsored a two-part curriculum for comparative media analysis in 1995 called "Message and Meaning" and "Mastering the Message." As newspapers move into the Information Age and new media electronic services proliferate, new possibilities evolve. This Web site and our electronic newspapers are part of that new era. NIE hopes to constantly challenge students, teachers and parents to new, exciting media education services.

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Are you looking for an easy FUNDRAISER for your school or classroom? Collect laser and ink jet cartridges, cellular phones and pagers to earn $$'s. Rethink, Ink. recycling program is the fundraiser of choice. Participation benefits your organization, NIE and the environment. Sign up and start collecting today!

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